Valsto Advertising Guidelines

Last Update: January 1, 2018

Valsto is an online service that connects people and merchants into a network to increase their benefits when buying and selling online. Our Ad Services reduce advertising ineffectiveness and increase people’s spending power. Our task is to make sure that Ads delivered through the Ad Services are relevant and useful to our members. Valsto determines the appropriateness of any Ad, and reserves the right to refuse and to take appropriate action against any Ad it believes is unsuitable.

These Advertising Guidelines will help you to determine whether your Ad is appropriate for Valsto. Any Ad that violates any of the guidelines below may be removed from Valsto and in some cases further action may be taken. If you are unsure whether your Ad is acceptable, you may contact us. Notwithstanding these Advertising Guidelines, legal compliance is the sole responsibility of the advertiser (including its representatives and agents).


Acceptable Ads advertise legal products and services that are suitable for our members without deceiving or endangering their safety while meeting our technical requirements.


Honesty and Fairness

No Fraud or Deception

Your Ads should not be fraudulent, deceptive or include misleading titles, statements or illustrations. Your product or service must accurately match the text of your ad - don't lie, don't exaggerate and don't make false claims. The photos and images in your ad should have a reasonable relationship to the product or service being advertised. The claims you make in your ad should have factual support. Do not make deceptive or inaccurate claims about competitive products or services. Do not imply you or your product are affiliated with or endorsed by others without their permission. Do not advertise prices or offers that are inaccurate - any advertised discount, offer, or price must be easily discoverable from the URL in your ad. All fees and taxes that are legally required to be disclosed should be included. Do not show Valsto one version of your website (e.g. during the purchase process) and users another (Cloaking).

Standard Text and Contact Information

Please use correct spelling and grammar in the text of your ad. Do not use non-standard spelling, grammar, capitalization, punctuation, or repetition in your ad. Do not use excessive capitalization in your ad. With the exception of valid acronyms, words should never be fully capitalized in your ad. Do not use excessive or inappropriate punctuation in your ad. Do not repeat punctuation and do not use more than a single exclamation point in your ad. Do not use any symbols (i.e. *, @) in a manner that differs from its standard meaning. Do not use a symbol in replacement of a letter ('cl!ck'). Do not repeat words or phrases in your ad.


Please use only trademarks that you have a legal right to use in your ad. Your ad must not include any text that may be deemed as infringing upon the trademarks of other parties unless express permission has been granted by the trademark owner. Any ad found to be infringing on the trademark of a complainant will be removed from Valsto. You should not use trademarks, logos, service marks or company names in a way that would be confusing to the user, or imply an affiliation or endorsement when there is none.

Fair and Legal Billing Practices

The products and services advertised in your ad should have fair and legal billing practices. Pricing, fees and payment terms should be clear and easily findable and understandable by your customers prior to their purchase or completion of the transaction, including explaining the rights to refunds, termination and any applicable interest.

Provoking, Offensive or Discriminatory


Even if legal in the applicable jurisdiction, Valsto does not allow ads that advocate, promote or contain discriminatory practices based on age, gender, religion, ethnicity, race or sexual preference. Ads that promote the denial or restriction of fair and equal opportunities are prohibited.

Hate, Violence, Discrimination and Opposition

Even if legal in the applicable jurisdiction, Valsto does not allow ads that include hate speech or show or promote violence or discrimination against others or damage to their property or are personal attacks on any individual, group, company or organization or otherwise advocating against or targeting any individual, group, company or organization. Valsto also does not allow harassing or threatening ads.


Please use appropriate and acceptable language in your ad. Do not use language that could be considered offensive by any reasonable viewer of your ad. Valsto is the sole judge of the appropriateness of any words or phrases in your ads on Valsto.

Offensive to Good Taste

Even if legal in the applicable jurisdiction, Valsto does not allow ads that are indecent, vulgar, suggestive or that, in the opinion of Valsto, may be offensive to good taste. In special circumstances, Valsto may determine that an ad that was acceptable is no longer appropriate given current events. Ads that depict violent or degrading behavior are not acceptable. Provocative speech is prohibited in ads on Valsto and that includes provocative speech related to political or religious topics.

Sensitive Content

Valsto does not allow ad targeting based on sensitive categories such as inferred or actual information regarding financial status, alleged/actual commission of a crime, health, political affiliation/beliefs, racial or ethnic origin, religious or philosophical affiliation/beliefs, sexual behavior or orientation, or trade union membership.

Restricted Products and Services

Valsto does not allow advertising related to any of the following:

Illegal Products and Services - Products and services that are subject of the ads, should be legal to purchase and use in the jurisdiction in which they are being marketed. Ads themselves should comply with applicable laws regarding advertising, including age and content restrictions. Countries and states may have different laws that set different advertising requirements on the same or similar products. Examples of products and services that might be illegal: Resale of event tickets, products designed to interfere with the enforcement of traffic laws (radar detectors), counterfeit goods, replica goods, live animals, animal products, surveillance products, encryption products/services, de-encryption devices and services, and health supplements.

Fake Documents and Related Services - Valsto does not allow ads for fake documents that could be used to trick or defraud or services that assist with obtaining documents in violation of applicable rules. Examples of prohibited fake documents are: (1) academic degrees, (2) professional licenses or certifications, (3) national IDs, (4) working permits (immigration status), (5) business licenses, (6) birth certificates, (7) passports, (8) invoices or receipts, (9) medical records, and (10) noble titles/ status. Examples of prohibited services are those that will take tests or write papers on a person's behalf.

Offensive Products and Services - Even if legal in the applicable jurisdiction, Valsto does not allow ads for products or memorabilia promoting offensive, violent or hateful groups or actions, such as Nazi, Klu Klux Klan, or criminal acts such as bombings, shootings or rapes.

Alcoholic Beverages - Ads for alcoholic beverages such as wine, beer and spirits are restricted on Valsto and may not be placed through our self-service tool.

Tobacco Products or Cigarettes - Even if legal in the applicable jurisdiction, Valsto does not allow ads related to cigarettes, pipes, cigars, tobacco and related products. Lawful products and services which promote quitting tobacco related products are permitted.

Drugs, Illegal Substances and Related Products - Even if legal in the applicable jurisdiction, Valsto does not allow ads related to prescription pharmaceuticals, drugs or any related products or services.. Ads that promote illegal drugs, highs, herbal medicines and treatments, psychoactive effects of substances, or aids to pass drug tests are all prohibited.

Weapons, Firearms, Ammunition, Fireworks or any Other Violent Products or Services - Even if legal in the applicable jurisdiction, Valsto does not allow ads related to weapons, firearms, ammunition, fireworks, stun guns, air rifles, pyrotechnical devices or other violent products or services.

Sexual or Adult Content - Even if legal in the applicable jurisdiction, Valsto does not allow ads related to sexual or adult content, including escort services, massage and pornography.

Sexual or Adult Products or Services - Even if legal in the applicable jurisdiction, Valsto does not allow ads related to adult products or services such as sex toys, personal sexual services, escort services, prostitution, sexual services, strip clubs, erotic dancing, erotic massage, or international bride services.

Dating Services - Even if legal in the applicable jurisdiction, Valsto restricts ad for dating services. Valsto does not allow targeting dating services to persons who are under 18. The dating services must be legal in the applicable jurisdiction, and must not engage in "escort type" services where any person is compensated to participate in the date. Valsto reserves discretion to determine the appropriateness of the service.

Ringtones and Video Games - Even if legal in the applicable jurisdiction, Valsto does not allow ads for downloadable ring tones and may restrict or limit advertising for violent or adult content video games.

Illegal Downloads of Software, Media or Other Copyrighted Content - Valsto does not allow ads that products and services marketed for the purpose of (or that are primarily used for) the distribution of software, media and other content in violation of the intellectual property rights of others.

Gambling, Sweepstakes and Virtual Currency - Even if legal in the applicable jurisdiction, Valsto does not allow ads related to gambling and sweepstakes or the sale of virtual currency (e.g., gaming). Ads related to the following are prohibited: sports betting, bingo, lotteries, gambling tours and tutoring, tools and software for gambling, scratch games.

Scams - Valsto does not permit ads related to scams, financial schemes, pyramid schemes or other fraudulent or illegal financial arrangements or investment opportunities.

Occult Pursuits - Even if legal in the applicable jurisdiction, Valsto does not allow ads for fortune telling, dream interpretations and individual horoscopes except when the emphasis is on amusement rather than serious interpretation.

Endangered Species and Furs - Even if legal in the applicable jurisdiction, Valsto does not allow ads for furs or products made from the furs, hides or body parts of animals included on any government endangered species lists.

Health Matters - Even if legal in the applicable jurisdiction, Valsto does not allow ads that promote or endorse actions that are likely to harm one's health, such as bulimia, anorexia, binge drinking, misuse of legal drugs. In many jurisdictions, Valsto may limit or restrict advertising related to health matters because it would be inappropriately age targeted or deemed offensive.

Harm to Valsto or its Members - Even if legal in the applicable jurisdiction, Valsto may not allow ads that promote or endorse products, services or actions that would result in a breach of Valsto's User Agreement or Privacy Policy, or that Valsto believes are intended to, or may result in, harm to Valsto or its members.

Affiliate Advertising - Valsto does not allow Affiliate ads. Related programs are not allowed to advertise using Valsto Ads.

Soliciting Funds - Valsto allows ads that solicit funds only if they comply with applicable law and would qualify as tax deductible or charitable in the applicable jurisdiction or contribute directly to official political candidates or organizations.

Financial Products - Valsto does not allow ads for payday loans, paycheck advances or any other short-term loan intended to cover someone's expenses until their next payday.

Safety and Privacy

Link Behavior

Do not deceive, confuse, or otherwise degrade the experience of members who watch and click on your ad. The domain of your Website URL must match the domain of your Destination URL. All members must be sent to the same destination URL and landing page from a click on your ad. Do not send members to a landing page that generates a pop-up. The landing page must allow users to be able to navigate away from the page.

Malicious Software/Browser

Do not use an ad to promote, install or distribute viruses, worms, spyware, malware or other malicious software, whether through the ad creative or landing page. Software should only be installed with the permission of the user and should be readily removable by the user. Software features should be made apparent to the user, with no undisclosed features or functions that could harm the user or data, software or devices of the user. Do not use any browser flaws/exploits to install software or bypass standard browser security restrictions.


Do not use an ad to promote a website that tricks a user into providing personal or other information that can be used to exploit or cause harm to the users.

Https Support

All ads must support https throughout the call flow. If you collect sensitive information on your site linked to the ad, we ask that you use HTTPs.


Advertisers remain responsible for ensuring that they are compliant with local laws and regulations on the subject of privacy and data protection. Do not use tracking cookies to track users across sites without full disclosure and consent of the users (e.g. do not use an "ever cookie" or "zombie" cookie).


Ads that promote products or services for hacking are prohibited. The following ads are prohibited: instructions on how to illegally alter with electronic equipment, or by pass digital content management systems or otherwise illegally tamper with software, servers, cell phones, or websites, or listen in or record conversations or information without proper consent.


If Valsto believes that you or your Ad is in violation of these guidelines we may disapprove the Ad for display on Valsto or we may deny you the right to display any Ad on Valsto until Valsto believes you, your Ads, Destinations and Advertised Goods are in compliance with these guidelines. In some rare cases, we may decide to ban Ads from you or relating to your Destinations or Advertised Goods. If you have questions regarding this, you may contact us from our contact page.